In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols.
San serif or simply sans typeface is one that does not have the small projecting features called "serifs" at the end of strokes.
Name a San serif font and a serif font?
Cambria is a San serif front. Curlz MT is a serif font.
What does CMYK and RGB stand for? Why are they different?
CMYK stands for "Cyan Magenta Yellow Black." These are the four basic colors used for printing color images. Unlike RGB (red, green, blue), which is used for creating images on your computer screen, CMYK colors are "subtractive." This means the colors get darker as you blend them together. Since RGB colors are used for light, not pigments, the colors grow brighter as you blend them or increase their intensity.
The following file formats are important within the industry. What do the following formats stand for and in what context would you use them?
JPEG- Joint Photographic Expert Group, best for emailing thing over because it compacts the file.
PDF-Portable Document Format, best for sending files to printers
GIF-Graphical Interchange Format, best for putting things on the web.
EPS-Encapsulated Post Script, high resolution file
PNG- Portable Network Graphics, saving from photoshop
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