These are a couple of example of Alan Kitching's work. I think that his work is created digitally because most of his work is just text, with different fonts, colours and effects. I like this style of work because the different effects on the text are eye catching, and even though the work is not packed full of detail it is effective. I think this could influence my work because his work shows that something can stand out without being all detailed. I think his work could really influence my logo because it is bold and full of colour.
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